Hi all i have been working on an idea etc…[Reddit]

by · March 29, 2021 ·1 min read

You’re at the stage of doing the discovery process.

Each physical product requires a different approach to the design and development. Your unique personal constraints need to also be factored into the process. This process is known as design discovery.

The design discovery process discovers how economic you current idea is.

Going through the customer/average end user use case journey. So for example a kettle – the end user fills the kettle, places the kettle back onto the electric heating element base, usually there’s a switch on the kettle to start to boil the water – once boiled the user pours the water into some kind of “container/cup”

During the discovery phase – break that down into granular steps to see where the journey can be made superior to existing competitors or discover problems that end users have with existing products that are on the market

Discovery phase

  • Research and Development
  • Competitor Analysis
  • Existing Sales Data (Jungle Scout)
  • Minimum viable product
  • Psycho-Aesthetics
  • Moodboards



Leave a comment